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Above The Line Placements Offers Original Approach to Product Placement Advertising and Entertainment Marketing |
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El Segundo, Calif. In an effort to meet growing marketing needs and make an under-utilized promotional tool work aggressively for business of all sizes, Kim Lane formed a new company in 1999 that maximizes exposure and awareness for brands and products worldwide. Many years of highly successful work in television production and marketing, coupled with unprecedented personalized service, has now positioned Above The Line Placements in a league of its own. |
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Taking product placement to a new, exciting, and high-impact level is the primary goal of Above The Line Placements. Customized, and cost-effective placement and marketing programs serve as the cornerstone of Above The Line Placements' ability to successfully achieve client placement and entertainment marketing objectives. This product placement service caters not only to the execution of crucial, quality product placements on high-profile television programs and feature films, but offers other effective promotions that span a variety of entertainment venues. |
| ATL's strong background in advertising, marketing and film production combined with the development of an extensive network of contacts within the entertainment industry has resulted in successful work for all major motional picture studios including Sony, MGM, Paramount, DreamWorks, the Big Four television networks and many others. These successful efforts have forged a strong creative foundation for Above The Line Placements that benefit every client. |
| Recognizing that product placement hasn't reached its full potential, Above The Line Placements works aggressively to seize opportunities for each client that achieve that valuable link between product and the glamour, excitement, and high-profile nature of Hollywood. A recent example is the enhanced placement (both verbal and product) for Taittinger's La Francaise secured in the Wedding Planner, starring Jennifer Lopez. Other examples include Polycom SoundPoint Pro phones on Universal's successful hit television show, Just Shoot Me that produced an estimated weekly media value of over $350,000 and reaching an estimated 12 million viewers. More recently, extended placements were secured for Taittinger's La Francaise and Comptes De Champagne in Bringing Down The House, starring Steve Martin and Queen Latifah. |
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"As competition increases for the hearts and minds of the consumer, it's vital for us to open doors for clients that they never thought of or considered," Lane said. Quoted in Nation's Business, Lane continued, "Done effectively, product placement advertising will leverage our clients' profile for a fraction of the cost of conventional media while securing twice the viewers and impressions." |
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Known for their creative out-of-the-box style, ATL's team of professionals parlay their contacts and experience into top quality, personalized marketing plans that result in new and exciting opportunities for products and brands of every variety. Above The Line's experience in product placements as well as infomercials, and corporate sponsorships, along with their negotiation skills and superior relationship building ability, allow them to execute aggressive plans that generate superior results. |