Direct Placement in Film & TV

"People really do watch what actors are eating, drinking, and wearing." (Kim Lane, ATL founder, quoted in Nations Business December 1998)

ATL will negotiate and secure the best placements in film and television and ensure that they are consistent with your standards, target demographics and advertising and marketing goals. By maintaining established relationships with major television and film studios and by conducting a continuous program of evaluation of all pertinent details about each film and television production, including script review, ATL will advise you of all appropriate placement opportunities.

The extended value of TV and Film placements

One cannot overlook the extended shelf life that TV and Film placements now have in video/CD rentals and ownership, cable television replays, and television re-runs. Many properties have a longer home-video life span than they enjoy on screen resulting ina larger number of "bonus" viewer impressions.

ATL will help identify and assist in creating front and back-end (cross) promotional opportunities to further increase your brand visibility to its target audience. Promotional opportunities that may be designed around the basic elements of an existing marketing plan may include but would not be limited to the following:

• Assisting in the location of non-competitive ride-along opportunities
• Prize merchandizing placements
• Enhancing existing advertising by helping to develop crossover campaigns with TV, print, point of purchase, and other media advertising
• Possible coupon development
• Assisting in the development of host/sponsor involvement with a TV program

Celebrity Outreach and Targeted Product Placement are proprietary programs designed to extend the reach of selected product placement advertising to key members of the feature film and television community.

Independent Placement Monitoring Service

A confirmed feature film and/or television placement is one result we're all working for. Without confirming evidence, it's hard to prove it ever happened. ATL considers it highly important to have an independent monitoring service backing up its own in-house review of targeted television programs.

Reporting Systems

You will be provided with program assessments, monthly and annual reports, special "secured placement" media alerts, and video clips which in turn can be used to assist your corporate public relations and advertising departments. Additionally, printed materials may be developed which can detail a specific product's association with the hottest new show on TV. Or ATL may be able to supply photos, video clips and/or one-sheets that may be posted internally to raise awareness within our clients company of its latest "Hollywood" connection.