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- "Providing
new ways to link your product or brand to the glamour and excitement
of Hollywood and its personalities by securing extraordinary exposure
in major motion pictures and television at a minimum cost."
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- "One
that creates mutually beneficial associations with feature film
and television production that directly benefits the client."
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Above
The Line has demonstrated its ability to analyze and recommend
the right property for the client, and to recognize the next
blockbuster, which translates into increased sales and profits
for the client.
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- "One
that provides the client with an "insider's role" to
the vast Hollywood establishment." A good product placement
agency can provide up-to-date information about projects that
may offer extensive down-term licensing and promotional tie-in
opportunities.
Above The Line has demonstrated its ability to gather "insider
information" about Hollywood properties, as much as two years
in advance of release, providing its clients with the opportunity
to develop additional promotional tie-ins as desired
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- "One that has
demonstrated its ability to secure successful placements for its
clients."
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Above The Line
has secured successful placements for such companies as Taittinger
Champagne, Blitz Mints, Spalding, Tropicana Orange Juice, Madeline
Dolls, Persol Sunglasses, Polycom Communications, Strawberry
Shortcake, Silicon Graphics, Friendlyway Information Terminals
and others.
ATL clients
were represented on twenty-six of the top 50 television
programs during the 2001-2003 television season.
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A verbal
(enhanced) placement was secured for Taittinger champagne in "The
Wedding Planner". A hands-on placement for Taittinger
champagne was secured in "Someone Like You." and more
recently in "Bringing Down The House" with Steve Martin.
It is expected that hands-on placements for ATL clients
have also been secured in upcoming features including, "The
Duplex", with Drew Barrymore, "Bruce Almighty"
with Jim Carey, "Charlie's Angels: Full Throttle", "The
Untitled John Hamburg Project", with Ben Stiller, among others.
Featured placements were secured for SGI 17" LCD Monitors
in the feature film: Swordfish, and on hour-long television dramas,
"The Agency", "Crossing Jordan", and "West
Wing".
1-03
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